The total number of Automated Teller Machine (ATM)cards issued by commercial banks in the Nigeria hit 14.72million as at the end of July 2013
Goldmender Global Investment Limited yet again as excelled further to tap into the another unique advertisement platform which is through the use of ATM cards in Nigeria which is used for withdrawals, which represents 99.3% of all card transactions in 2012 – CBN, Nigeria Payment Vision 2020, page 20. As at the end of October 2013, there were about 12,100 active ATM performing transactions across the country at bank branches, hotels and airports.
From the survey carried out by our operational team shows that the average customer takes 43 seconds to complete a cash machine transaction, and is very alert and highly focused on the screen at this time, providing a “captive audience” for brand engagement.